Do you want to shape the marketing agenda for one of the fastest-growing sports tech platforms in the world? And see the direct impact of your work on growth, visibility, and business results?

In this role, you will own and drive marketing strategy across our markets in Europe, North America, and Australia. The role combines strategic ownership with hands-on execution, giving you both influence and visibility in the organization.

You will also act as the primary marketing contact for local business units in Sweden, Spain, UK, Australia, and the US—representing marketing in go-to-market discussions and ensuring alignment between global strategy and local market needs.

About Us

360Player is the all-in-one operating system for sports organizations worldwide. From FC Barcelona to local youth clubs, we help teams manage everything from payments and scheduling to athlete development and video analysis. With 900,000+ users across 60+ countries, we're scaling fast and building to become the global leader in sports tech.

The Challenge

Our platform serves customers across three dimensions simultaneously:

• Geography – Markets from Sweden to Spain to the US, each with different dynamics, seasonality, and competitive landscapes

• Sport – Football, tennis, basketball, swimming—each with unique ecosystems and decision-makers

• Level – Elite academies operate differently than grassroots clubs, yet both thrive on the same platform

You'll need to understand these dynamics to craft positioning, campaigns, and content that resonate across segments. One-size-fits-all marketing won't work here.

What You'll Own

Global Marketing Strategy & Coordination

• Define and drive marketing strategy across all markets

• Act as the main marketing contact for local business units, ensuring alignment between global direction and local execution

• Coordinate global and local web structure, content, and messaging

• Ensure consistent brand and campaign execution across markets and languages

Demand Generation & Campaigns

• Own campaign strategy end-to-end: from ideation to launch to performance optimization

• Drive Account-Based Marketing (ABM) programs targeting federations, elite academies, and multi-club organizations

• Lead event marketing initiatives, including industry conferences, webinars, and partner activations

• Manage relationships with external agencies when specialized expertise or additional capacity is required

Paid Advertising

• Oversee Meta (Facebook/Instagram), Google Ads, and LinkedIn campaigns—directly or through agency partners

• Manage budgets with accountability for CAC efficiency and ROAS across markets

CRM & Lifecycle Marketing

• Design and optimize email sequences, nurture flows, and re-engagement campaigns in HubSpot

• Develop audience segmentation strategies based on sport, geography, and organization type

• Partner with sales to maximize conversion of marketing-qualified leads

Content & SEO

• Lead content development that resonates with diverse buyer personas, including club administrators, coaches, and federation directors

• Drive organic growth through keyword optimization and thought leadership initiatives

Who You Are

• Strategic yet hands-on. You enjoy ownership and aren't afraid to execute yourself while also setting direction.

• Comfortable with complexity. You can navigate multiple markets, segments, and stakeholders without losing focus.

• Analytically minded and creative. You combine data-driven thinking with the ability to craft compelling messaging.

• A confident communicator. You can influence stakeholders at different levels and represent marketing in cross-functional discussions.

Required Experience

• 5+ years of B2B SaaS marketing experience

• Proven track record in multi-market or international marketing

• Hands-on experience with Meta ads, Google Ads, and LinkedIn campaigns

• Experience with HubSpot or similar platforms for CRM and marketing automation

• Comfortable managing agency relationships alongside in-house execution

Nice to Have

• Experience with ABM strategy and execution

• Background in event marketing

• Sports industry experience or genuine passion for sports

• Familiarity with programmatic advertising

Why Join?

• Global impact. Shape marketing for a platform trusted by elite sports organizations worldwide.

• Real ownership. You're not inheriting a playbook—you're writing it.

• Growth stage. We're scaling aggressively—this role grows with the company.

Details

• Location: Stockholm HQ (office-based)

• Start: As soon as possible